Media Booking, Buying and Planning Services for Advertising CUAMBBP2018

Recruitment, Public Notice and Tender advertising

This is a core service of the CUA, delivered by Initiative Media Australia Pty Ltd (Initiative) only.

This is what you can expect from Initiative:

• Initiative operates a secure online booking system for Recruitment, Public Notice and Tender Advertising. This system is called eziAd.
• eziAd is a fully automated online booking, approval and placement system, which generates costings, proofs and reporting.
• eziAd currently does not allow for the building of ads. It allows you to upload your copy, choose a template, then a designer will create the ad Initiative charges a percentage-based CUA fee for the placement of Recruitment, Public Notice and Tender ads and a head-hour rate for the building of ads. See the the What will it cost? section for pricing. Soon you will have the option to be able to build your own ads in pre-existing templates within the online booking system, which means you will only be charged the CUA fee on the media costs without having to pay design studio fees.
• User manuals and training are available – contact your Initiative account manager for any assistance.

This is a core service of the CUA, with campaign services delivered by both Carat Australia Media Services Pty Ltd (Carat) and Initiative Media Australia Pty Ltd (Initiative).

This is what you can expect your contractor of choice to deliver (refer to the supporting information section for full definitions):

Booking and buying of traditional and digital media

Your contractor will purchase media on your behalf and will negotiate discounts and value added benefits beyond the government rates, at the time of booking.

Remember to seek approval from the Department of the Premier and Cabinet (DPC) before asking your contractor to book your campaign. Your contractor will only book DPC-approved campaigns.

At the time of booking, the contractor will pay the net media costs on your behalf. At the end of the month, the contractor will invoice you for net media costs, CUA fee(s) and other charges where applicable, associated with your booking.

Booking and buying media is included in the CUA fee.

Optimisation

Your contractor will review and optimise relevant advertising in all media on an ongoing basis while the advertising is in market. This includes tracking (live), monitoring, analysing, advising and implementing changes.

Your contractor must ask for your approval before making any changes, unless you have authorised them at the start of your campaign.

Your contactor must give you access to relevant third party verification tools and reports to assist with optimisation while your advertising is in the market.

Optimisation is included in the CUA fee.

Media Performance Reports

Your contractor will provide ongoing, interim and post-campaign Media Performance Reports, to measure campaign effectiveness against set objectives.

Speak to your contractor about the timing and content of the ongoing, interim and post-campaign Media Performance Reports, to measure campaign effectiveness against set objectives Performance Reports. These reports should identify issues that need immediate resolution or recommend improvements for future campaigns as well as analysis of metrics related to the media schedule and strategic advice where applicable.

The post-campaign Media Performance Report must include analysis and strategic advice on the performance of all media booked.

For clarity, Carat has provided some tables to define Media Metrics and how the Media Performance Reports provided within their CUA fee are compiled and presented (refer to the Supporting information section).

Media Performance Reports are included in the CUA fee.

Verification of advertising

Your contractor will monitor and verify the appearance and placement of the correct advertising in all media. This verification of advertising is based on information provided by the media with whom you have purchased your placements.

Verification of advertising is included in the CUA fee by both contractors.

Spot monitoring, in contrast, sees an independent party (e.g. Nielsen) verify the appearance of ads. Carat has included spot monitoring in their CUA fee, whereas Initiative charges this as an additional service (see the What will it cost? section for details).

This work helps you to substantiate payments made to third party media suppliers. In the event of incorrect or non-appearance of any advertising, the contractor will inform you and negotiate compensation with the relevant media.

Digital media

CUA fees for the booking and buying of digital media vary depending on how the media is bought:

• Digital direct buying: Placement of ads on websites or any other digital medium direct from the media outlet/provider. This includes social media buying
• Programmatic digital buying: Use of technology to automate and optimise the ad buying process in real time
• Paid Search: The process of advertising within a search engine or a partner site to gain website traffic

When using paid search as part of a campaign you have the option to book directly using search engines or the CUA contractors.

The booking and buying of digital media is included in the CUA fee, however, fees vary depending on how the media is bought (see the What will it cost? section for details).

Social media

The booking and buying of social media is classed as digital direct media and therefore attracts a percentage-based CUA fee (digital direct buying).

When placing social media as part of a campaign you have the option to buy directly from social media channels or use the CUA contractors. Non-CUA contractors are not permitted to book or buy social media on your behalf.

The moderating of social media (i.e. managing and responding to comments, adding and removing content etc.) attracts an hourly rate (Social Media Moderation is defined in the Supporting information section).

Social media planning and strategy relates to the agreed and specialised strategy development and strategic planning relating to social media engagement strategies and attracts an hourly rate (see the What will it cost? section for details).

Adserving

Adserving is defined as the delivery and tracking of an advertisement through a server. This technology is normally operated by a third party and is independent of the website where the ad is being displayed.

Adserving is provided for under the CUA, but each contractor has its own pricing model. Carat charges a percentage on the net media cost and Initiative charges this on a cost per thousand impressions (CPM) model.

You can choose for additional brand safety features as part of adserving, e.g. Integral Ad Science (IAS) – refer to the What will it cost? section for details.

Media Strategy and Channel Planning services are non-mandatory on this CUA:

• the design of media strategy and plans that include detailed consumer, category, channel and competitive insights along with a recommended channel strategy and report/s.
• channel plans that detail timings/flightings, channels, media weightings and sizes / lengths with budget allocations.

This is what you can expect from your contractor:

• effective, innovative, integrated media solutions in response to media briefs
• detailed cost estimates and media schedules
• evidence-based recommendations on budget allocations and media selection
• timely advice about media channels, deadlines, circulations / readership / site visitor statistics / distribution areas and other media demographics
• a proactive attitude to understanding your business in order to develop strategies
• negotiation of media sponsorships/partnerships for your campaigns
• application of lessons learnt from past campaigns
• an attitude of cooperation with creative advertising agencies to ensure effective integration of creative and media strategies
• cost-efficient and highly effective advertising outcomes.

Before starting any work, contractors must provide you with a detailed quotation that includes pricing, estimated hours at CUA hourly rates, deliverables, risks and any other agreed items. They should not provide services until you have agreed to their quote.

There should be no CUA fee charged on top of the Media Strategy and Channel Planning fees.

Refer to the What will it cost? section for details on pricing.

Additional Advertising Services are non-mandatory on this CUA.

They are charged on a head-hour basis and include:

• Trafficking/dispatch: Process of uploading advertisements in the ad-server so that when an advertisement request is made to the ad-server, the correct advertisement is returned and displayed based on the advertisement’s targeting information in the advertisement tag.
• Search Engine Optimisation (SEO): Process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
• Social media planning and strategy: agreed and specialised strategy development and strategic planning relating to social media engagement strategies.
• Social media moderation: replying to and if necessary removing content from a customer’s owned and controlled social media platform(s) or site(s).
• Research and insights: Standard media measurements are provided within the Media Booking and Buying CUA Fee. For significant campaigns you may require advanced post-campaign research and analysis of the effectiveness of your advertising strategies.
• Online booking system: Initiative’s design studio can create your press ads for you utilising your pre-existing templates and this service is charged at Initiatives hourly rates. This additional service applies for Recruitment, Public Notice and Tender advertising services.

Before starting any work, contractors must provide you with a detailed quotation that includes pricing, estimated hours at CUA hourly rates, deliverables, risks and any other agreed items. They should not provide services until you have agreed to their quote.

There should be no CUA fee charged on top of the Additional Advertising Services fees.

Refer to the What will it cost? section for details on pricing.

Buying direct

This CUA is a Pick and Buy arrangement, allowing customers to purchase services directly with the contractor. Multiple quotes are not required.

Customers can reserve the right to choose either of the CUA contractors, and can change contractors at any time during the term. Customers can also appoint one or more contractors at any one time on any category of the CUA.

The CUA is mandatory for all Public Authorities state-wide for buying media within Australia except in the following circumstances:

• for buying media placement overseas, the customer must first consider using CUA contractors, but is able to use a contractor outside of the CUA for overseas buying; and
• for buying media placement on social media and paid search as part of a campaign, the customer has the option to buy these directly from social media channels or search engines or use the CUA contractors (not via non-CUA contractors).

Other policy requirements

Buyers should be aware of the following requirements under State Supply Commission policies and Treasurer’s Instruction 820 and for whether or not they are applicable to purchases from this CUA.

Intellectual property rights

For this CUA, the intellectual property rights in the new material will be owned by the State unless you agree otherwise in your order/customer contract.

Contractor’s Terms and Conditions

The contractors have agreed to the Department of Finance’s Request Conditions and General Conditions of Contract (August 2017), with the exception of payment by credit card to Initiative. Do not agree or sign any alternative terms and conditions.

Refer to the What will it cost? section if paying an invoice by government Purchasing Card (credit card).

Exemption from using this CUA

Government Procurement is responsible for processing and approving all requests from public authorities seeking exemption from using a mandatory CUA. Requests for an exemption are considered on a case-by-case basis and a requesting agency must be able to demonstrate that a business need cannot be adequately met by the relevant CUA.

Exemption requests should be directed to the Director of Common Use Arrangements or the contract manager in the first instance. Requests for exemption may be received by posted letter or email, but must be in writing and provide sufficient explanation and background to enable the request to be considered. The requesting officer should be the Accountable Authority or delegate of the agency.

For guidelines on what to include in an exemption request, please refer to Making a purchase without a competitive process

How does this CUA impact on people and planet?

As part of the tender process, contractors on this arrangement have provided details of, and have been evaluated on, their corporate social and environmental responsibility, and the initiatives they have in place to support this.

Initiative Perth

Initiative Perth prides itself on its involvement with the local community and actively seeks opportunities to better the lives of Western Australians and mankind globally.

Since 2013, Initiative has been the official media agency partner of Perth’s Telethon. Staff volunteer their time, rotating shifts over 48 hours running the social media activity, ensuring constant on-the-spot management, aiding in driving donations and doing what they can to assist in this iconic Perth event.

A third of Initiative are also regular Blood and Plasma donors, with their donations saving more than 70 lives each year.

In June 2019, Initiative launched a major environmental campaign - called Citizen Reef - which calls for the world’s largest living organism, the Great Barrier Reef, to be granted citizenship in Australia, launched on Wednesday. In doing so, the climate change damaged reef would be awarded the same rights and protections as any other Australian citizen, including freedom from torture, the highest standard of health and most importantly, the right to life.

Initiative has been awarded two of the top honours at the 2019 Australian Workplace Equality Index (AWEI) Awards, celebrating LGBTI Inclusion. AWEI is a rigorous, evidence-based benchmarking program that annually assesses workplaces on the progress and impact of their LGBTI inclusion initiatives. Initiative was awarded Gold in the Small Employer (less than 200 people) category and was also named Small Employer of the Year. Initiative Australia has launched its LGBTI inclusion program across the global network positively impacting vulnerable people across the world.

In 2018 Initiative launched the first ever global festival of mentoring in partnership with AIME (Australia Indigenous Mentoring Experience) and have continued this journey by developing and submitting our ‘reflect’ action plan to Reconciliation Australia.

Initiative is the only media agency in Australia to receive gold recognition as a mental health skilled workplace and the only media agency to be recognised by Work180 as a gender endorsed employer.

Carat WA

Carat’s Corporate Social Responsibility (CSR) program called Future Proof 2020, is its environmental, community, supply chain and responsible marketing roadmap. It involves every member of the Carat team.

In 2017, Carat Australia donated more than $1.6 million back to the community and secured more than $10 million in media space on a pro bono basis for its not-for-profit client partners. Carat WA contributed more than $40,000 in financial donations and pro bono work in 2017 and the team delivered 520 volunteering hours in contracted office time.

Dentsu Aegis Network (DAN)’s environmental ambition is to minimise its carbon footprint. Key initiatives include reduced electricity consumption, reduced business travel reduced paper consumption. Its target is to lower the per person impact in each of these areas by 40% by 2020.

DAN globally has committed to monthly CSR reporting.

The matrix below lists all contractors on the CUA and the services they have been contracted to provide.The matrix below lists all contractors on the CUA and the services they have been contracted to provide.

For further information, please contact the contract manager.

Buying tips

Sponsored content

Your contractor can negotiate sponsorships/partnerships with media outlets on your behalf, or you may enter into direct negotiations with third party media suppliers yourself. You or your nominated contractor may also pitch your campaign to multiple media outlets for this purpose based on the best value for money outcome for meeting the campaign objectives.

In either case, all media buying must be made through the CUA. In such cases, the CUA booking fee remunerates the contractor for planning/booking the media schedule, coordinating the partnership production, content creation and/or editorial and reporting on appearance.

Partnership/Sponsorship agreements received from the media shall transparently itemise media, production and other marketing costs, together with a comparison of market rates, CUA rates and agreed partnership costs of all media and value-adds within the successful proposal.

All non-media related services to the sponsorship/partnership must appear separately below the media schedule, after all CUA fees and the total cost of the media schedule.

Training

Both contractors have extensive training programs to roll out over the course of the contract.

Topics covered include systems training, media activations, briefing, market landscape and trends workshops, basics of digital media and new media.

Register your interest to receive invitations to training sessions with the contract manager

Recruitment, Public Notice and Tender advertising services

Category A: Media Booking and Buying - non campaign (Recruitment, Public Notice and Tender Advertising)

This is a core service of the CUA, delivered by Initiative Media Australia Pty Ltd (Initiative) only, at the following prices:

Initiative’s design studio can create your press ads for you utilising your pre-existing templates, and this service is charged at Initiative’s hourly rates. Refer to the Additional Advertising Services pricing for further details.

Previously there was an option of a flat $25 fee for ‘straight lift’ press advert creation. This included cutting and pasting your sized and approved copy into pre-existing templates, plus two rounds of approvals (this did not include lineage or online placements).

Note that as at 1^st April 2019 the $25 flat fee is no longer charged, therefore if you are creating ‘straight lift’ press insertions there will be no studio charges.

Soon you will have the option to be able to build your own ads in pre-existing templates within the online booking system, which means you will only be charged the CUA fee on the net media costs without having to pay design studio fees. Once this feature is available, the ‘ No-Charge’ design studio cost for the previous ‘straight lift' press ads will no longer apply, as you will be able to create your own proofs. If you do not wish to use the self-build or have the need for a new template creation, Initiative’s design studio is still available as an optional service and the hourly rates will apply. Refer to the Additional Advertising Services pricing for further details.

For any work Initiative needs to do for you beyond this (e.g. if you need a design outside of a standard template [Advertising Templates Digitalisation], more rounds of approval, or if you email or phone your requirements through instead of using EziAd), their hourly rates will apply. Refer to the Additional Advertising Services pricing for further details.

Initiative charges part-hours in one-minute brackets.

To register for EziAd training, please contact the contract manager.

Should you require adserving, programmatic digital buying or paid search as part of your advertising activity, please refer to the campaign services price schedule.

If you pay by credit card, Initiative charges a 0.75% merchant fee.

Category A2: Media Booking and Buying (campaign advertising)

*Advanced paid search management platform, Doubleclick Search, attracts a 2% surcharge.

Adserving - Carat

Adserving - Initiative

Initiative’s adserving charge consists of a combined CPM. It covers:

• Initiative’s operational cost of adserving
• Doubleclick net costs (without mark-up)
• Integral Ad Science net costs (without mark-up) (optional)

The below table shows the cost per thousand impressions (CPM) that covers Initiative’s adserving operations team:

Speak to Initiative for DoubleClick and Integral Ad Science pricing.

Category B: Media Strategy and Channel Planning (non-mandatory)

Carat charges part-hours worked in 15-minute brackets.

Initiative charges part-hours worked in one-minute brackets.

Category C: Additional Advertising Services (non-mandatory)

Carat charges part-hours worked in 15-minute brackets.

Initiative charges part-hours worked in one-minute brackets.

Spot monitoring

Carat includes verification of advertising and third party spot monitoring in their CUA fee.

Initiative includes the verification of advertising, its appearance and performance of media in their CUA fee, but charges separately for additional third party spot monitoring, if required.

These spot monitoring charges see an independent party (e.g. Nielsen) verify the appearance of ads across all channels and enables Initiative to provide more comprehensive spot reporting, including television placement optimisation. Should you wish to opt into these additional services with Initiative you will be charged per spot:

Online booking system

Initiative’s design studio can create your press ads for you utilising your pre-existing templates and this service is charged at Initiatives hourly rates. This additional service applies for Recruitment, Public Notice and Tender advertising services.

If you do not use the self-build option (when this becomes available in the online Booking System) or have the need for a new template creation (Advertising Templates Digitalisation), Initiative’s design studio is available as an optional service. The hourly rates below also apply if you email or phone your requirements through instead of using the Online Booking System.

Initiative charges part-hours worked in one-minute brackets.

Payment by Purchasing Card

The government Purchasing Card offers a quick and convenient method of payment allowing many goods and services to be efficiently purchased.

Always remember to inform the contractor that you will be paying by government Purchasing Card, at the time of ordering the product or service and ensure they clearly understand that they must send the tax invoice directly to you, the cardholder.

Initiative charges a 0.75% merchant fee on credit card payments.

Purchasing Card payments on the internet

Paying for goods and services over the internet is becoming more common and in some instances the only method of paying merchants. The decision to use the Purchasing Card over the internet rests with the Accountable Authority in a Public Authority. It is recommended that Public Authorities consider the risks associated with using the Purchasing Card over the internet. Internet shopping is no different to traditional purchasing / procurement and buyers need to comply with State Supply Commission’s purchasing policies, the Financial Management Act and Treasurers Instructions as applicable.

Step by step buying process

This CUA is a Pick and Buy arrangement, allowing customers to purchase services directly with the contractor. Multiple quotes are not required.

Choose the services that best meet your needs. Use the What will it cost? section to compare prices before deciding on which contractor to buy from.

Visit the Department of Premier and Cabinet website for advertising guidelines, policies and approval forms.

Your first step for undertaking an advertising campaign is to download the Application to Undertake Government campaigns to the Government Communications Unit (GCU) for review and approval and once completed send it via email to AdApproval@dpc.wa.gov.au

Once you receive the approval advice to undertake your campaign, you should be aware of the additional requirements:

1. Seek exemption for any proposed press advertisement that will exceed 300 column centimetres per publication in any given week.
2. Seek exemption for any proposed television or radio commercial that will exceed a 30 second duration.
3. Submit all final advertising material, promotional material and media schedules to the GCU for final approval and inform the GCU of any changes in your nominated CUA media buyer before the campaign is launched or during its life.
4. If your campaign costs will exceed the original line-item expenditures approved by the GCU or ICRC you are required to contact the GCU for further advice for how to seek approval to proceed on that basis.
5. Ensure the WA Government Attribution is included with authorisation tagging.
6. Meet all other requirements of the Government Advertising and Communications Policy and Guidelines

Active contract management pays off

Invoicing

Make sure to check invoices before they are processed for payment. Things to look out for:

• Level of detail: does the invoice show enough detail to understand what I am are paying for?
• Accuracy of the net media cost. Did you receive what you have been invoiced?
• Accuracy of planning fees and other charges for services delivered through the CUA – where applicable.
• Accuracy of fees and charges for services that relate to your campaign, but are not covered by the CUA. There should be no CUA fee applied to these and they should not form part of the media schedule. A standardised media schedule format will be agreed and implemented with contractors for this purpose.
• Accuracy of the CUA fee. Make sure the correct fee is applied to the correct portion of the invoice. Use the What will it cost? section to cross-check fees.

The hourly rates quoted for this CUA represent maximum prices. Contractors and customers can negotiate lower prices based on volume, value of a service and other circumstances.

Throughout the contract term, pricing can be reviewed by the contractor and the Contract Authority and reduced to reflect savings, either by improved technology, streamlined processes and or discounted pricing strategies.

Definitions

Ad serving: The delivery (uploading) and tracking of an advertisement through a server. This technology is normally operated by a third party and is independent of the website where the ad is being displayed.

Advertiser: Refers to the CUA Customer.

Blacklist: Websites on which advertising is prohibited and for which the Contract Authority or Customer will not pay any costs.

Campaign: Advertising that is promotional in nature and generally runs over a sustained period to encourage behaviour change, educate or promote ongoing activities of Government.

CUA Fee: Percentage of the Net Media Cost paid to the CUA Contractors.

Conflict of Interest: Any actual, potential or perceived conflict of interest including any situation, arrangement, understanding, association, or agreement which might jeopardise the ability of the Contractor or Personnel to represent the Customer’s best interests.

Digital Media: Buying media using digital technologies, mainly on the Internet, but also including display advertising and any other digital medium.

Direct Digital Buying: Purchasing Ad Placement on websites or any other digital medium direct from the media outlet/provider, to deliver messages to consumers.

Media Schedule: Program or plan developed from the Media Plan that typically contains specific details including the media channels used in an advertising campaign, insertion or broadcast dates, positions, net media costs and all applicable CUA Fees.

Net Media Cost: Total of advertising expenditure typically represented by 90% of the Gross Media Cost excluding GST.

Optimisation: Improvements to attain the most cost effective and highest achievable performance with regard to any given constraints. This may include adjustments of a Media Schedule in real time to ensure it maximises its effectiveness.

Paid Search: Paid Search or Search Engine Marketing (SEM) is the process of advertising within a search engine or a partner site to gain website traffic by paying either each time an ad is clicked (pay-per-click - PPC) or when an ad is displayed (cost-per-impression - CPM).

Programmatic Digital Buying: Use of technology to automate and optimise the ad buying process in real time.

Public Notice: One-off or short term clear, simple message or announcement. Types include: public transport notices, road closures, changes to government services, grants and awards programs, statutory/regulatory notices, schools enrolment notices.

Recruitment: Advertising for a specific or general job vacancy or employment opportunity; can be for one or more positions advertised at the same level, generally identical in nature.

Search Engine: A program that searches documents and databases for specified keywords and returns a list of the documents where the keywords (specified by the user) were found, especially on the World Wide Web.

Search Engine Optimisation (SEO): Process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Social Media: Collective of online communications channels or networking websites dedicated to community-based input, interaction, content-sharing and collaboration to increase brand exposure and broaden customer search.

Social Media Buying: The purchase of social media advertising on social platforms.

Social Media Planning and Strategy: Agreed and specialised strategy development and strategic planning relating to social media engagement strategies.

Social Media Moderation: replying to and, if necessary, removing content from any social media platform(s) or site(s).

Tender Notice: The promotion of open approaches to market, which may include: requests for tenders; requests for quote; requests for information; requests for proposal; requests for expressions of interest.

Traditional Media: Buying media using non-digital channels such as newspaper, radio, television, out of home, magazines and cinema.

Trafficking/Dispatch: Process of setting up advertisements in the ad-server so that when an advertisement request is made to the ad-server, the correct advertisement is returned and displayed based on advertisement’s targeting information in the advertisement tag.

Media performance reports

Both contractors offer media performance reports as part of the CUA fee.

Carat

When you book your campaign services with Carat, they will provide Media Performance Reports as part of the CUA Fee and include:

• Provide ongoing, interim and post-campaign Media Performance Reports, to measure campaign effectiveness against set objectives.
• Interim Media Performance reports are provided at mid-point of a campaign period.
• Media Performance Reports are provided at the conclusion of the campaign and delivered to the customer within an agreed time frame.
• The reports should identify issues that need immediate resolution or recommend improvements for future campaigns.
• The post-campaign Media Performance Report must include analysis and strategic advice on the performance of all media booked.
• The delivery of Media Performance Reports is included in the CUA fee.
• Value of media is calculated against Market Rates unless otherwise indicated.
• Standard media measurements are outlined on the following page by channel.

The tables below define media metrics and how these reports are compiled and presented.

Table 1: Media Performance Report metrics by channel

Reporting is provided in PDF or excel format - Electronic Tearsheets are available in PDF format only.

Table 2a: Media Performance Report metrics by KPIs - Display - Brand

Table 2b: Media Performance Report metrics by KPIs - Display - Performance

Table 2c: Media Performance Report metrics by KPIs - Video

Table 2d: Media Performance Report metrics by KPIs - Social

Table 2e: Media Performance Reports by KPIs - Search (Adwords)

Reporting for all channels is provided in PDF format.

Initiative

When you book your campaign services with Initiative, they will provide Post Campaign Reporting as part of the CUA fee, including:

• The provision of interim and post-campaign Media Performance Reports, to measure campaign effectiveness against set objectives.
  • Interim Media Performance reports are provided at mid-point of a campaign period.
  • Final Post Campaign reports are provided at the conclusion of the campaign and provided to the customer within an agreed time frame.
• The reports should identify issues that need immediate resolution or recommend improvements for future campaigns.
• The post-campaign Post Campaign Report must include analysis and strategic advice on the performance of all media booked.
• The delivery of standard Post Campaign Reporting is included in the CUA fee.
• The value of media is calculated against Market Rates unless otherwise indicated.

Standard media measurements are provided within the Media Booking and Buying CUA Fee. For significant campaigns you may require advanced post-campaign research and analysis of the effectiveness of your advertising strategies, including weekly campaign tracking, supply of post reporting in excel format and the creation of bespoke dashboards. In these instances additional head hour costs are charged, via agreed Scope of Work schedules.

Standard media measurements are outlined on the following tables by channel.

The two tables below define Media Metrics and how these reports are compiled and presented.

Table 1: Post Campaign Reporting - metrics by channel (traditional)

* - broken down by station

Reporting for all channels is provided in locked excel or PDF format.

Table 2a: Post Campaign Reporting - metrics by KPIs (digital) - Display

Table 2b: Post Campaign Reporting - metrics by KPI (digital) - Display - Performance

Table 2c: Post Campaign Reporting - metrics by KPI (digital) - Video

Table 2d: Post Campaign Reporting - metrics by KPI (digital) - Social

Table 2e: Post Campaign Reporting - metrics by KPI (digital) - Search (Adwords)

Reporting for all channels is provided in locked excel or PDF format.